JCB has always aimed to be more than just a conventional payment card. -- a goal which has been achieved by delivering the highest quality services in addition to the most convenient, efficient, and reliable payment products available. From the start, JCB has had a customer-centered focus, which forms the core of JCB's service standard, Service from the Heart.

Each and every service program is guided by this underlying policy to "identify the customer's needs and please the customer with Service from the Heart".

Since being established in 1961, JCB has maintained the position as a leader in the Japanese card industry by providing superior service